CLIENT: HELLO FLORIDA
Overview: Brown and Brown is a Florida-based insurance company that holds their annual conference in Orlando. The client's DMC is always being challenged to out-do their creative from the year before. In 2014, they commissioned Roonie G to come and perform in a dual capacity.
Solution: Roonie met with the show's producers in advance, created a timeline and a desired shot list for their video crew, and refined the sentiment that the video should portray. On day one of the award show, he created custom video bumpers as unique walk-ups for the winners. On day two, he created a custom piece to perform live the next morning to kick off the final day's general session. To accomplish this, Roonie started prep work early in the afternoon and waited till just after midnight to receive the final footage of that evening's festivities. After pulling an all-nighter, he was ready with content in hand for an 8:00am performance.