EVENT: BROWN & BROWN INSURANCE ORLANDO, FL

CLIENT: HELLO FLORIDA

Overview: Brown and Brown is a Florida-based insurance company that holds their annual conference in Orlando. The client's DMC is always being challenged to out-do their creative from the year before. In 2014, they commissioned Roonie G to come and perform in a dual capacity.

Solution: Roonie met with the show's producers in advance, created a timeline and a desired shot list for their video crew, and refined the sentiment that the video should portray. On day one of the award show, he created custom video bumpers as unique walk-ups for the winners. On day two, he created a custom piece to perform live the next morning to kick off the final day's general session. To accomplish this, Roonie started prep work early in the afternoon and waited till just after midnight to receive the final footage of that evening's festivities. After pulling an all-nighter, he was ready with content in hand for an 8:00am performance.

EVENT: SHIONOGI INC. ANNUAL SALES CONFERENCE: TUCSON, AZ

CLIENT: EAST COAST ENTERTAINMENT

Overview: A pharmaceutical client responsible for Osphena originally desired a high-energy, name-act DJ to perform for their annual conference celebration. Roonie was secured, and during the pre-event conference call, the client described a "fire and ice" theme concept. A great act, <em>Fear No Ice</em>, was to perform at the beginning and then immediately throw it to Roonie to create the "fire". During the discussion, the client mentioned they wanted something custom for the intro; something creative that would grab guests' attention, interject some humor, and set up the "fire" theme that would continue throughout the night.

Solution: Roonie flew in the day prior, met with their video team, and made sure he had the proper video footage. He did additional research online and acquired one of their recent commercials. Roonie then created a custom mix that incorporated their keynote speakers, their commercial, and the energy necessary to carry the night forward with the "fire" theme. The client was absolutely amazed and future work is currently being discussed.